The people who move America’s freight get their own workforce.

Dispatch is not a software problem. It is a labor problem.

A dispatcher’s day is one person, one phone and fourteen hours. She refreshes five boards while a good load disappears from a sixth. She makes dozens of calls to move a rate a few dollars. She does it all again tomorrow, and no amount of effort lets her grow, because her business scales only as far as her hours do.

The software organizes the work; the human still does it.

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One dispatcher

14 hours · one phone

Six agents

24/7

Illustration: a dispatcher’s fourteen-hour day against six agents running 24/7.

U.S. trucking runs on small operators.

Most of them depend on a dispatcher: an independent operator who finds the loads, fights for the rate and keeps the trucks moving. That dispatcher is the operating system of the small-fleet market, and almost nobody builds for them.

owner operators in the United States: More than 900,000
of carriers run 10 trucks or fewer: 91.5%

Source: FMCSA.

Dispatchers do not want to be replaced.

They want to be multiplied.

Owner operators do not want to dispatch.

They want to drive.

Carriers do not want more dispatchers.

They want more loads per dispatcher.

Tiriel gives all three what they want with one shift in model: deliver the work. The workforce takes the repetitive majority of the day. The operator keeps the judgment.

How we work.

Our trucking history gave us the problem, not the answer. So we did not build from memory. We sat next to dispatchers, owner operators and carriers in their real operations, listened before we built, and shipped in short cycles until the product earned its place in their day.

Sit with operators
Listen
Ship in short cycles
Earn a place in their day

Resilience: We know the 2 AM breakdown call, the broker who won’t move off $640, and the Sunday a truck sits because nobody was awake to book it.; We adapt and thrive in challenging environments.
Flexibility: Every negotiation, every broker interaction and every risk signal becomes memory. Each load makes the next one sharper.; We act with agility to face change, recalibrate our solutions and continuously generate value.
Empathy: Tiriel works for the operator, not around her. The relationships, the judgment and the business stay hers.; We listen actively to the needs and concerns of our customers and users.
Ownership: Every action comes with its evidence: the call, the email, the rate confirmation, the reason a broker was blocked. Nothing happens silently.; We commit to overcoming any obstacle that stands in the way of success.
Autonomy: The operator sets the rules, watches the work happen and approves the exceptions.; We foster an environment where everyone can make important decisions and take responsibility with confidence.

Not software. Dispatched loads.

Tiriel sells the work itself: a team of specialized agents that scans, negotiates, coordinates and closes, around the clock, directed by the operator.

Your six agents, all live in production. Diagram: you direct; each agent runs one job.

You direct. They execute.

How it works What is an AI workforce

Built inside trucking.

We grew up inside trucking. Our families have run trucks for more than two decades, and one of our founders still runs a carrier today.

The result is not software designed in a conference room. It is a workforce trained on how dispatch actually works in U.S. freight.

Family truckingMore than two decades
J&H TruckingRun today by co-founder Hugo Alvarez
TirielSix agents in production

Eduardo Narvaez

Co-founder & CEO

Graduate in Finance, former product manager at Microbit, with 20+ years of family tradition in trucking.

Hugo Alvarez

Co-founder & CRO

Operations expert with deep family roots in trucking. Founder and operations manager of J&H Trucking.

Backed by investors behind Airbnb, Stripe and DoorDash.

Y Combinator backed Airbnb, Stripe, DoorDash and Coinbase. Soma Capital backed Ramp, Deel and Rippling. JAM Fund backed Brex. Together with Act One Ventures and AngelHub, they now back Tiriel.